Actors Centre Australia were planning to relaunch their brand. Looking for a 'sense-check' of their new marketing strategy, ACA came to The Brand Factory. What emerged from this meeting of minds was something very different... (read more)
B2B were having difficulty pinning down exactly what makes them different to every other accountancy firm. We uncovered why it is they do what they do, and in doing so, created a unique and compelling Brand Story... (read more)
"We had multiple messages and no point of difference. The outcome of The Brand Story process resulted in a great marketing, which also helped to bind my team with what we do well. I am very happy with the ethics and results of TBF, and hope you will be too."
"As a Mercedes-Benz dealership, we spend so much time focused on the three-pointed star that the Morrisons brand needed some attention. Justin and the team at Brand Factory worked with us to develop our first ever brand story in 2010. They probed deep into the soul of the Morrisons brand, pulled out the character and developed a message that captures imagination of our customers to stand apart from our competitors. All of our communications will be reviewed with the new brand story, and we are grateful for Justin's help in evolving our 40 year brand."
"Without the brand factory we would not be able to deliver a clear and constant message about our brand that from the first impression tells the client what we are all about – them"
"Justin has an amazing creative ability and a fantastic commercial acumen to be able to come up with innovative solutions, I'd have no hesitation in recommending Justin to anyone thinking about rebranding or rejuvenating their current corporate identity."
"When Justin talks about uncovering the truth of you and your business he really means it. He recently helped me find my 'brand story' and I am delighted with it. I now have a brand story that reflects the truth of myself and my business and a new logo that more honestly reflects my brand. The feedback I have had on my brand story and brand elements has been excellent and I'm even more excited about the future success of my business. I highly recommend Justin to anyone who wants someone to help them find the brand that is perfect for them."
"Justin has a unique talent for understanding and translating the brand behind a business. He uses a solid and well thought out process to do this - plus injects some of his own intuitive leaps into the work. The result? A brand story that cannot be replicated and really stands out from the crowd!"
"Before working with Justin, we had confused describing what we do with what a client is actually purchasing. All of our marketing was angled incorrectly and we had no cohesive strategy.
Since we engaged The Brand Factory we have created a story that people really respond to.
If your business could use a clear marketing direction and a story that resonates with people, then you really should talk to Justin and The Brand Factory."
"The Brand Factory created an insightful online market survey for us that generated an overwhelming customer response. Of the 25,000 we invited to complete the survey, over 3,000 responded. This gave us with invaluable information about the demographics of our target market, their interests and purchasing habits, as well as providing a clear guide on how our brand is positioned in the market place."
"Justin’s clear direction and advice delivered us a new business vision and a clear set of values - which provided the foundation for our business strategy. He and his team then developed a unique brand positioning, complete with new logo and marketing collateral. Justin’s passion for great marketing was an inspiration and has helped take our business to the next level."
"I knew I had to change our marketing strategies, but didn’t know where to begin. Your “Brand Story Workshop” was fantastic, insightful and the jump-start we needed. Thankyou for getting me reacquainted with my love for what I do and why I started business in the first place."