Justin Cooper Added over 5 years ago
There's a revolution going on right now in the way we do business with each other. The old system was founded on identifying sizeable market sectors and selling branded goods to them via traditional communications – newspapers, radio, terrestrial TV and cinema.
The new system is all about seeding an idea among much smaller and fragmented groups, then using word of mouth via social media, networking and the web to spread the idea. Sure the traditional means of communication are still there – but their impact is far smaller than before.
The key to getting your product or service out there is to ensure the idea behind it is a powerful one – one that connects at a deeper level with your ideal customer. Instead of rattling off features and benefits, you need to communicate what your idea stands for and how it will make a real difference to your customer. They don’t have time for details – they want a big idea. And that idea has to fit with their values and beliefs. Advertisers have known this for a long time – but now it’s essential that entrepreneurs and business people communicate their products in the same way.
There are two main reasons why this approach is important:
1. Customers in the 21st century are more sophisticated, demanding and connected than before.
2. The web has changed the way people get their information – meaning they can compare products and services and check details instantly.
The revolution is changing the way people buy – and to survive you need to respond by communicating your ‘big idea’ rather than ‘promoting your product.’ And that big idea needs to come from the heart, not the head.
Posted by Justin Cooper at 6:55 am 0 Comments
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