Is Action more important than planning?

Justin Cooper Added over 5 years ago



Last week at our Business Masterminds group we reviewed Mason Hipp’s 7 Pieces of Timeless Business Wisdom. It may be a few year’s old now, but it certainly caused some debate amongst our group.
No one had any issues with the first two and last two points, namely:
1. Push through your limitations
2. Never stop improving
6. Don’t be afraid of failure
7. Strive to provide something great
But the middle three recommendations raised some hackles. Here they are:
3. Action is more important than talk
4. Success takes hard work
5. Hard work bring happiness (and success)
The main concern with points 4 and 5 was the use of the term ‘hard work.’ We felt that ‘Hard work’ is a dangerous term – because it’s long been associated with knuckling down and getting on with a job – regardless of whether it’s the right thing to do. Are you on the right path? Are you working on purpose? Does what you’re doing serve the overall goal you’re striving to achieve?
"Never mind that – just work harder and you’ll be fine" was the standard response in years gone by.
We felt that a much better term for this was ‘targeted effort.’ To be clear on where you are going is critical – ever more so in this post-industrial western society, where (as Seth Godin points out) we are increasingly being called upon to be artisans specialising in our own particular field of expertise.
But point number 3 was the big one: is action really more important than talk?
If your definition of talk is prevaricating – then naturally action is more important. But if talk is about discussing the way forward and making a plan – then action isn’t more important – because you could be heading in completely the wrong direction.
After debating this we agreed on a compromise: Plan where you should be going, then get into action mode as soon as possible. The two things to avoid are:
a) To set a big, hairy, scary plan and then become paralysed with fear of getting started – because you’re worried that your plan is flawed in some way.
b) To get into action mode without doing any planning
We decided that the best approach is to develop small plans that can be tested and refined, and that the key to success is to ask questions of your target market regularly and often. Because the best form of action is targeted action.

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Posted by Justin Cooper at 5:49 pm 0 Comments

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