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Inception Marketing

Devin Anderson Added about 1 year ago

Ever seen the film Inception? It's all about a team of professional marketing consultants lead by Leonardo Di Caprio who attempt to plant a persuasive idea in the mind of businessman, Robert Fischer. Oh didn't you get that bit? Well as a marketer, that's how I saw it.

Persuasion is a subtle art. Let's say I'm a salesman trying to sell you something.

I provide you with a piece of information. Using that information you'll form an opinion or idea. Which information I provide however, is up to me. The idea I want you to form at the end of the communication is "I will buy that product".

What Leo is attempting to do in Christopher Nolan's blockbuster is not far off. Using futuristic technology, which I assume Google are currently developing, he must break into the dreams of his target and plant an idea in the back of his mind. The challenge is to do it in such a way that, when he wakes up, he believes the idea is his own.

This is because an idea is far more powerful if the person thinking it believes they came up with it themselves. This is as true in the movie as it is in real-life marketing.

So how do you implant an idea in someone's head, without them knowing that you are doing it?

You get their friends to do it for you.

How do you do that?

Social media.

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Posted by Devin Anderson at 5:52 pm 0 Comments