Start With You

Justin Cooper Added 5 months ago


I presented to a group of young marketers and I start my talk by announcing "I've got some bad news: Marketing is Dead." You could have heard a pin drop.

Beware The Business Sirens

Justin Cooper Added 10 months ago


Like The Sirens in the classic Greek tale of Jason and the Argonauts, bright shiny objects in business lure us, charm us, but also have the capacity to ruin us.

Tell Your Story - Now!

Justin Cooper Added about 1 year ago


Everyone has a story inside of them...

Top 10 Ways to tell if your business is 'on Purpose'

Justin Cooper Added about 1 year ago


I believe Purpose = Profit

The Power of Stories

Justin Cooper Added over 2 years ago


Stories aren't just for kids - adults love and respond to them too. Which is why you need to have your story straight when you are marketing and selling your business

Marketing is Dead

Justin Cooper Added over 2 years ago


It's no good asking your customers what they want - they don't know

Beware of BSO’s

Justin Cooper Added over 2 years ago


We're under attack from BSOs – and we can't resist them.

Be The Lighthouse

Justin Cooper Added over 2 years ago


There's one golden rule that sums up 'new marketing' - "Be The Lighthouse."

What's Your Secret Ingredient?

Justin Cooper Added over 2 years ago


We are all born with a secret ingredient – a unique way of seeing the world...

Are you wasting valuable dollars on marketing?

Justin Cooper Added over 3 years ago


Most marketing messages are ignored by your prospects – because they don’t get past the gatekeeper of the ‘reptilian brain.’

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