Brand Story Developed
Brand Story: Projected
Designed for SMEs looking to develop and market their brand, and who need a clear and consistent message for their marketing communications.
Brand Story Projected gives you all the benefits of the 'Brand Story Essentials' package - a well-crafted one page Brand Story explaining what, how and why your business does what it does, a Short Story that brings your Home Page to life, and a Brand Tagline - that acts as a call to action for your business.
The Pyramid Effect
We then go a step further to provide you with your 'Brand Pyramid' - providing the ‘DNA structure’ of your brand - from the selling features, to the rational and emotional benefits you offer - to your brand's personality and core essence. This document is a powerful tool for briefing creative work (such as design and advertising) to make sure that all communications are in sync with each other, and you have a consistent core message, tone of voice and personality for your Brand.
Elevated Thinking
We'll also help you develop your 'Elevator Pitch' - giving you the framework and confidence to explain your Brand Story verbally to your prospects, business associates and staff.