Brand Story Essentials

Ideal for growing businesses and SMEs that need a solid brand positioning and a unique point of difference in their market.

Why stories?

Brands communicate to their audience through story telling. There are powerful brand stories that sit behind the world’s 'best' brands such as Coca-Cola, Google, and Apple.

Don't be 'passionate.'

Sadly, most small businesses don't have a brand story. They talk in generic terms - about what they do. As a result, they end up sounding exactly the same as their competitors - using words like 'expert,' committed, and (our personal favourite) 'passionate'. The end result? Same same - no uniqueness, no point of difference from their competitors.

The problem is that to create your unique Brand Story, you won't find it by looking at the market to see what people want. That's becuase customers don't know what they want - they want you to come up with something different. As Henry Ford famously said "if I'd asked my customers what they wanted, they'd have said a faster horse."

The answer lies within

The answer is that you need to look within. Because every entrepreneur has a spark - a hidden reason why they do what they do, in a way no one else can. What we do is uncover this 'why', then work out how it connects with the way the business works and the way the customer thinks. We this we create a Brand Story, founded on the 'spark' and explaining what, how and most importantly why a business does what it does.

Armed with a unique, powerful and genuine Brand Story, you unlock a new level of success - because you're using language that sets you apart from your competitors. But most importantly, your business starts working from its core strength - the 'why' behind the business. This is what your most loyal customers buy from you, and what attracts more prospects and more fans to your business – who are drawn to the authenticity of your story.

How we work

We ask you a series of questions and then delve deeper into your answers. We discover why you do what you do, and what your unique talent is. Naturally we also find out what you do and how you do it - and we put this together into a Unique Brand Story.

What we give you

We then condence this story into a one page document that reveals what your business offers that’s unique, and how you make a difference to your customers your customers. We then create a Brand ‘tag line’ (a 3-6 word statement) that acts like a call to action, enticing people to take a closer look.

Well then give you a short guide showing you where and how to use your story across your business to get the greatest impact.

Your ‘brand story’ can then be used for all your marketing communications - such as your web site, company brochures, newsletters and so on – providing you with a consistent and compelling brand positioning. It becomes the foundation on which to build your entire brand and business.

Brand Story and Marketing Service

"The best leaders... almost without exception and at every level, are master users of stories and symbols."