Branding & Marketing Services | The Brand Factory

Brand Audit

Customer insights are powerful. They give us an objective view on our business and our brands. We'll create a market survey for you that gets to the heart of what makes your business and brand tick. We'll provide you with a report on how they view your company, your products/services and your brand, along with recommendations on how you can improve your services, your brand and your marketing communications.

Armed with this information you'll be able to address any product and/or service issues, as well as improve your branding and marketing messages.

Brand Story: Essentials

Do you own or run a small or medium-sized business? Are you clearly differentiated from your competitors? Are you attracting the right prospects to your business?

Every business needs a compelling story to start a dialogue with their prospects - that will ultimately lead to a sale. Do you know what your Brand Story is? Is it unique, genuine and authentic?

Brand Story: Essentials uncovers the true story behind your business and explains what you do, how you do it, and why you do it.

It gives you a clear, consistent and unique voice that stands out from the clutter.

It is the foundation for all your marketing communications - ensuring you have a consistent voice for your brand positioning, your logo and business card design, your website, brochures and so on.

Without it you lack a clear, consistent and unique voice. With it, you have the power to inspire.

Brand Story: Projected

Designed for SMEs looking to develop and market their brand, and who need a clear and consistent message for their marketing communications.

Brand Story: Projected gives you all the benefits of the 'Brand Story: Essentials,' with the addition of an 'Elevator Pitch' and a 'Brand Pyramid.'

The 'Elevator Pitch' gives you the framework and confidence to explain your Brand Story verbally to your prospects, business associates and staff.

The 'Brand Pyramid' gives you the ‘DNA structure’ of your brand - a powerful tool for briefing creative work (such as design and advertising) to make sure that all communications are in sync with each other, and you have a consistent core message, tone of voice and personality for your Brand.

Brand Story: Springboard

The package is ideal for SME's who have a marketing budget for brand development and marketing, and who need help developing their marketing message.

Brand Story: Springboard gives you all the benefits of the 'Brand Story: Projected' package, with the addition of three (3) hours of marketing advice and coaching - to help get the most from your Brand Story in order to generate new business leads.

Brand Story: Unleashed

The ideal package for SME's who have a marketing budget for brand development and marketing, who need help developing their marketing message, and are looking for guidance on how to plan and implement their marketing activities.

Brand Story: Unleashed gives you all the benefits of the 'Brand Story: Springboard' package, with the addition of six (6) hours of marketing advice and coaching - to help get the most from your Brand Story and to develop marketing activities that will generate new business leads.