Like The Sirens in the classic Greek tale of Jason and the Argonauts, bright shiny objects in business lure us, charm us, but also have the capacity to ruin us.
They are opportunities that take us off course and distract us from our vision for the business. They might be a new job, an overseas posting, or business opportunities that look exciting, but on closer inspection (after the event) just don’t fit with our long-term goals.
What's really going on when the Sirens lure us?
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The Brand Factory
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