Unless you aim to raise capital or borrow from a bank, why should you bother writing a business plan?
Kylon Gustin answers this question with one of his own: "If an investor or lender requires a business plan before they will loan you money, shouldn't you require the same level of due diligence before you invest your own hard-earned money in a new venture?"
He’s got a good point, but how many SME businesses have a business plan? In my experience, not many.
The Brand Factory
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