Media Release 1st May 2010 4pm EST
The crowds had to be held back with tear gas and old copies of Marketing Week today, as the Brand Factory opened its virtual doors to the public for the very first time.
Medics rushed to the scene to treat the injured, as the barriers came down on the traditional face-to-face consulting model, and people surged forward en masse to be the first to experience a new kind of virtual consultancy designed to make strong branding and sound business advice accessible to all.
The Brand Factory was called to account by the Web Police for unwittingly unleashing havoc. “This is very irresponsible behaviour – they must have known beforehand the deep emotions they would stir by offering such a revolutionary model. The easy-to-use website coupled with a range of well-packaged business and marketing services was one thing, but when they added upfront pricing to the mix, it was simply a recipe for anarchy,” a source revealed earlier today.
“I don’t understand it,’ Justin Cooper from the Brand Factory explained to red faced authorities, “we planned for a quiet launch, without fanfare – things just seemed to get out of control before we could do anything about it. Maybe it was the nude skydivers…”
Websites in adjacent portals were closed down for several hours by the power surge as crowds rushed on to www.brandfactory.com.au to find out how they could build their businesses using this revolutionary new site.
The situation calmed early this afternoon as clients were finally able to log on and use the new system, which provides access to a team of highly motivated, well trained, and articulate Australian-based marketers and business development experts.
“I can’t quite believe how easy it is to access this calibre of brand positioning and business development advice, in one place, and at such competitive prices,” a stunned customer announced.
“Instead of having to waste time briefing an expensive agency and having to wait for a quote, all the prices are advertised online. With their easy-to-use briefing system, I was able to quickly explain exactly what I needed and was soon discussing my project via Skype and on a secure online portal. Why hasn’t this service been offered before?” he added.
Local residents were warned to stay behind locked doors, with the blinds closed - in the event of another online surge.