Unlock Your Brand.

Are you harnessing the power of your brand to drive new business?

TBF is a team of marketing consultants based in Sydney who specialise in helping small businesses and SMEs grow. We do this by uncovering the truth behind what makes a business different, and articulating this unique story to bring the brand to life. Get in touch with a TBF marketing consultant today and find out how they can help you create a fully rounded brand marketing strategy to capture the hearts and minds of your prospects.

Is your SEO Brand irrelevant?

Why do traditional SEO strategies sometimes backfire? Our resident SEO Guru Devin Anderson explains... more »

SEO: What are you sacrificing?

What does Search Engine Optimisation cost you - Time? …Money? How about your brand itself?!

Let’s explode a myth being perpetuated by article spinners, bloggers and SEO professionals…. more »
The other butterfly effect

Do you live to work, or just work to live? more »

The Perils of Being 'Professional'

When you ask people what they do - why do they reply using stiff business language? more »
Ignore the competition

When I started in marketing I was told that outdoing your competitors was everything. 20 years later I realise this approach id seriously flawed more »

Are you a life raft for drowning prospects?

Are your prospects treating you like a life raft? more »
It's OK to 'Zag'

Most of us like to fish where the fish are. We work out what the market wants, and deliver it. Unfortunately, it doesn't always work. more »

Inception Marketing

Ever seen the film Inception? It's about a team of professional marketing consultants, lead by Leonardo Di Caprio more »
Who are you trying to be (when you’re not being you?)

Deep down – whether we believe it or not – we're all unique. The chllenge is to find out what this uniqueness is. more »

What’s Your story (morning glory)?

Most businesses don't have a unique story for their business. more »
Using Web Marketing to win new clients

Driving traffic to your website is a great way to generate new business, and there are a number of techniques for marketing your website. You may consider hiring a marketing consultant to help achieve this, however if your budget doesn’t allow for this yet, here are some strategies you can try yourself, many of which are completely free. more »

What is branding?

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Survey Results

View our latest 2011 Small Business Survey results here

New Brand Video Service Coming Soon...

We've made some changes to The Brand Factory site - including the addition of new 60 second Brand Videos to explain what we do, how we do it and why we do it. We will soon be offering a similar service, so our clients can also have a series of short, punchy, and professional videos that they can post on their own websites, that showcase the what, how and why of their own businesses. What this space...

"I knew I had to change our marketing strategies, but didn’t know where to begin. Your Brand Story workshop was fantastic, insightful and the jump-start we needed. "

Katika Funnell – Family Wellness Centre

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New Brand Video Service Coming Soon...