Everyone has a story inside of them... more »
We believe every business has a story to tell - a powerful story about what, how and why they do what they do. But most aren't telling this story - they miss out the 'why.'
But when you explain 'why' you make a deeper connection. This builds trust - making it easier to convert more prospects, and to attract and keep the right clients and staff.
The Brand Factory unearths the truth behind why you and your management team do what you do, then we craft an Authentic Brand Story that creates a deeper connection with your prospects, employees and partners. We then work with your staff and marketing team to embed this story, so everyone is on the same page.
I believe Purpose = Profit more »
Stories aren't just for kids - adults love and respond to them too. Which is why you need to have your story straight when you are marketing and selling your business more »
There's one golden rule that sums up 'new marketing' - "Be The Lighthouse." more »
We are all born with a secret ingredient – a unique way of seeing the world... more »
Most marketing messages are ignored by your prospects – because they don’t get past the gatekeeper of the ‘reptilian brain.’ more »
Stories aren't just for kids - they're a valuable marketing tool for your business. more »
Looking for ideas? Enter your email below to receive free tips and advice on how to instill a greater level of authenticity and trust into your business.
Unleash Your Beast is a half-day event held in Sydney for business owners and professionals looking for clarity to bring their purpose into the work they do so they can attract the right customers and opportunities and stand out from the crowd.
Click here for more information.