It's no good asking your customers what they want - they don't know more »
We believe every business has a story to tell - a powerful story about what, how and why they do what they do. But most aren't telling this story - they miss out the 'why.'
But when you explain 'why' you make a deeper connection. This builds trust - making it easier to convert more prospects, and to attract and keep the right clients and staff.
The Brand Factory unearths the truth behind why you and your management team do what you do, then we craft an Authentic Brand Story that creates a deeper connection with your prospects, employees and partners. We then work with your staff and marketing team to embed this story, so everyone is on the same page.
There's one golden rule that sums up 'new marketing' - "Be The Lighthouse." more »
We are all born with a secret ingredient – a unique way of seeing the world... more »
Most marketing messages are ignored by your prospects – because they don’t get past the gatekeeper of the ‘reptilian brain.’ more »
Stories aren't just for kids - they're a valuable marketing tool for your business. more »
In business it's hard to say 'no.' But in the long run it's essential for survival and success. more »
Why do people ‘love’ companies? Tim Sanders believes that love is actually a strategic cornerstone for successful companies more »
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Our new business branding program is designed for small businesses and start ups looking to create a powerful and compelling Story that makes marketing and selling easier. This unique step-by-step guided course consists of 8 videos and 8 worksheets. This powerful brand strategy tool is available for just Aus $397, and the first chapter is absolutely free. www.yourauthenticbusiness.com/first-chapter-free