Imagine if you could fly - how cool would that be? more »
We believe every business has a story to tell - a powerful story about what, how and why they do what they do. But most aren't telling this story - they miss out the 'why.'
But when you explain 'why' you make a deeper connection. This builds trust - making it easier to convert more prospects, and to attract and keep the right clients and staff.
The Brand Factory unearths the truth behind why you and your management team do what you do, then we craft an Authentic Brand Story that creates a deeper connection with your prospects, employees and partners. We then work with your staff and marketing team to embed this story, so everyone is on the same page.
In business it's hard to say 'no.' But in the long run it's essential for survival and success. more »
Why do people ‘love’ companies? Tim Sanders believes that love is actually a strategic cornerstone for successful companies more »
You have a Vision for where your business is going, but is it shared with your staff and do they actually buy in to it? more »
Like The Sirens in the classic Greek tale of Jason and the Argonauts, bright shiny objects in business lure us, charm us, but also have the capacity to ruin us. more »
A business book can transform the impact you have on your market. Here's an amazing new way to write and publish your book. more »
Unless you aim to raise capital or borrow from a bank, why should you bother writing a business plan? more »
When should you plan and when should you take action? more »
Ever been stuck in a loop trying to resolve a complex business issue? Try surfing it. more »
It's grey, it's raining - but you have to write that blog to promote your business. What do you do? more »
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Our new business branding program is designed for small businesses and start ups looking to create a powerful and compelling Story that makes marketing and selling easier. This unique step-by-step guided course consists of 8 videos and 8 worksheets. This powerful brand strategy tool is available for just Aus $397, and the first chapter is absolutely free. www.yourauthenticbusiness.com/first-chapter-free